- Always evenly test at least 2 ads in any given ad group
- Your most popular keywords should be each be in an ad group of their ow0n:
- If you're maxing out your campaign budget everyday and your ads are in high positions consider lowering your bids: if your budget us $50 why pay $1 per ckick for 50 clicks when you could pay 0.50 per click for 100 clicks
9/16/09
3 Tips To Make Your AdWords Advertising Drive More Response and More Profit
Using Google Analytics to Your PPC Advantage: Geo Targeting
Strategy: Using Google Analytics, you can see which cities and states are performing well, and you can create separate PPC campaigns for those areas with higher bids. Conversely, you can see which cities and states underperform, and you can isolate and bid them down or eliminate them altogether.
Google Analytics can reveal so much invaluable information about your online (and offline) marketing efforts, and uncovering where the majority of your traffic and customers come from is just one of the many important pieces of the marketing pie. Using different reports and segmentations in Google Analytics can shed light on where you should be focusing your marketing.
The Map Overlay report under the Visitors section (illustrated below) allows you to see number of visitors, revenue, goal conversion, and many other metrics for your website coming from anywhere in the world! You are able to click on a region and drill down further to see many different metrics within that region.
Another tip for finding out where your most valuable traffic or your trash traffic is coming from is to view any report and change your dimension targeting to Continent, Sub Continent Region, Country/Territory, Region, or even City.
Once you are able to pinpoint where you would like to target or exclude your traffic, you can alter your Google AdWords geo targeting to reflect what you've found.
Allowing your ads to display only in the areas that are most profitable for you and adjusting your campaign budgets to reflect where the best traffic comes from, can't help but boost the return on your AdWords investment!
We've got a few additional strategies to make your AdWords advertising drive more response & profit. Our CEO, Timothy Seward, has prepared his top 3 "undercover" tactics that we consider the cream of the crop. (Hint: there's a large-screen eight minute AdWords training video when you opt-in).
orginal text: http://www.roirevolution.com/blog/2009/09/using_google_analytics_for_geo_targeting_ideas.html
7/5/09
create brand name
1. Brainstorm. Think about how you want people to feel when they hear the name. Write down the words on paper and then categorize them by primary meaning.
2. Relate. Think about related words and phrases that evoke the feelings you want. Hit the thesaurus and find all the synonyms for your words and phrases.
3. Relate more. Find out the Greek and Latin translations of your words. Figure out what colors, gemstones, plants, animals, etc., relate to your words.
4. Experiment. Start playing with combinations of your various words and partial words. Don't be judgmental now - just make a list.
5. Reflect. Review your list and just give some thought to each name. How does it make you feel when you hear it?
6. Communicate. Go over the list with someone you trust. Have them tell you how each name makes them feel, and how memorable they think it is.
7. Prioritize. Throw out any that just don't fit and make a prioritized list of the rest.
8. Check trademarks. Make sure no one is using that name in your line of business. You may be able to use the name in a completely different business, but be aware that it may create confusion for both you and them.
9. Check domain names. You want to make sure that an appropriate domain name is available. You want YourCompanyName.com, of course. If that's not available, you may want to reconsider.
10. Search the internet. Even if someone doesn't have the domain, you still want to see what else is out there that has the same name. That doesn't mean you don't use it if you find something, but you need to know.
11. Check company names. If you're planning to incorporate, check with the Secretary of State (or other appropriate office outside the U.S.) of the state you're planning to incorporate in.
12. Check assumed names. For sole proprietors, check for local assumed names (also known as DBA). In the U.S., you check this with the County Clerk.
13. Stake your claim! Register your assumed name or file your incorporation papers right away. Also, start using either TM (trademark) or SM (service mark). You do NOT have to register them to use them.
14. Get the domain(s). Find an inexpensive registrar and register your domain and any obvious variations on it. You shouldn't be paying more than $10 a year for each, and at that, it pays to prevent poachers.
15. Protect your brand. A U.S. trademark or service mark costs $325. It's a drop in the bucket compared to trying to defend it later. It's not really necessary, though, for a small local business.
Tips:
1. Avoid generic names based on names, such as Joe's Bar, Sam's Hardware, etc. They're not memorable and are nearly impossible to trademark.
2. Avoid generic names that literally describe the product or service, like Computer Consulting Company, Appliance Sales and Service, Inc., etc.
3. Generally, avoid geographical names. Besides not generally being very memorable, what happens if you decide to move or expand? The exception is if you're trying to create a strong local affinity like, say, a neighborhood bar.
4. Preferably, don't restrict future product or service lines. Be broad enough to include your wildest long-term vision for the business.
5. Try to keep the name short and easy to pronounce.
What You Need:
* A thesaurus
* A writing pad and pen
* Friends for feedback
2. Relate. Think about related words and phrases that evoke the feelings you want. Hit the thesaurus and find all the synonyms for your words and phrases.
3. Relate more. Find out the Greek and Latin translations of your words. Figure out what colors, gemstones, plants, animals, etc., relate to your words.
4. Experiment. Start playing with combinations of your various words and partial words. Don't be judgmental now - just make a list.
5. Reflect. Review your list and just give some thought to each name. How does it make you feel when you hear it?
6. Communicate. Go over the list with someone you trust. Have them tell you how each name makes them feel, and how memorable they think it is.
7. Prioritize. Throw out any that just don't fit and make a prioritized list of the rest.
8. Check trademarks. Make sure no one is using that name in your line of business. You may be able to use the name in a completely different business, but be aware that it may create confusion for both you and them.
9. Check domain names. You want to make sure that an appropriate domain name is available. You want YourCompanyName.com, of course. If that's not available, you may want to reconsider.
10. Search the internet. Even if someone doesn't have the domain, you still want to see what else is out there that has the same name. That doesn't mean you don't use it if you find something, but you need to know.
11. Check company names. If you're planning to incorporate, check with the Secretary of State (or other appropriate office outside the U.S.) of the state you're planning to incorporate in.
12. Check assumed names. For sole proprietors, check for local assumed names (also known as DBA). In the U.S., you check this with the County Clerk.
13. Stake your claim! Register your assumed name or file your incorporation papers right away. Also, start using either TM (trademark) or SM (service mark). You do NOT have to register them to use them.
14. Get the domain(s). Find an inexpensive registrar and register your domain and any obvious variations on it. You shouldn't be paying more than $10 a year for each, and at that, it pays to prevent poachers.
15. Protect your brand. A U.S. trademark or service mark costs $325. It's a drop in the bucket compared to trying to defend it later. It's not really necessary, though, for a small local business.
Tips:
1. Avoid generic names based on names, such as Joe's Bar, Sam's Hardware, etc. They're not memorable and are nearly impossible to trademark.
2. Avoid generic names that literally describe the product or service, like Computer Consulting Company, Appliance Sales and Service, Inc., etc.
3. Generally, avoid geographical names. Besides not generally being very memorable, what happens if you decide to move or expand? The exception is if you're trying to create a strong local affinity like, say, a neighborhood bar.
4. Preferably, don't restrict future product or service lines. Be broad enough to include your wildest long-term vision for the business.
5. Try to keep the name short and easy to pronounce.
What You Need:
* A thesaurus
* A writing pad and pen
* Friends for feedback
Five Smart Ways to Promote Your Brand Name
Winning Secret#1: Business Card Magnets - A Great Conversation Starter
Business Card Magnets are simple refrigerator magnets in the shape of traditional business cars. They can be customized with your brand logo, company name, and contact details. Unlike, traditional business cards, they are very attractive. You can either distribute to your customers, or stick it in prominent places to make your brand more visible. A business card magnet is one of the brand building techniques to create and maintain mutually beneficial long-term relationship with your customers.
Winning Secret#2: Coffee Mugs - Mix Business with Pleasure
Coffee mugs are attractive giveaways that help in brand name promotion. They are available in different sizes, shapes, designs, and colors for you to choose from. With brand name and logo printed on both sides, coffee mugs make great corporate gifts.
Winning secret#3: Umbrellas- Sense of Protection
Come rain or shine, you need an “Umbrella”. An umbrella carries with it a sense of security against uncertainty. Your brand imprinted on the umbrella help to build trust amongst your customers. You can select from foldable umbrellas to stylish golf umbrellas, which can be customized based on your requirement. Unlike other promotional items, umbrellas have wide space that can be imprinted with your brand logo and name. They are one of the most powerful promotional products that can be given as corporate gifts and also have a universal appeal. They can also tourist spots, golf clubs, and crowded streets for effective brand name promotion.
Winning secret#4: Pens - Make Your Mark
From school children to the President, everybody uses pen. When a pen is customized with your brand logo and company name, it becomes a great marketing tool. Being very inexpensive, pens can be distributed to all your customers as a part of your marketing strategy. Promotional pens are available in unique colors and design, making then not only unique, but also attractive.
Winning secret#5: Bags- Hold and Behold
Bags are the most commonly used promotional products. Bags are an essential to carry your belongings safely. They are made from a wide variety of material, and offer more space to imprint and promote your brand image. They are very economical, and are distributed free of cost as a part of brand name promotion.
Business Card Magnets are simple refrigerator magnets in the shape of traditional business cars. They can be customized with your brand logo, company name, and contact details. Unlike, traditional business cards, they are very attractive. You can either distribute to your customers, or stick it in prominent places to make your brand more visible. A business card magnet is one of the brand building techniques to create and maintain mutually beneficial long-term relationship with your customers.
Winning Secret#2: Coffee Mugs - Mix Business with Pleasure
Coffee mugs are attractive giveaways that help in brand name promotion. They are available in different sizes, shapes, designs, and colors for you to choose from. With brand name and logo printed on both sides, coffee mugs make great corporate gifts.
Winning secret#3: Umbrellas- Sense of Protection
Come rain or shine, you need an “Umbrella”. An umbrella carries with it a sense of security against uncertainty. Your brand imprinted on the umbrella help to build trust amongst your customers. You can select from foldable umbrellas to stylish golf umbrellas, which can be customized based on your requirement. Unlike other promotional items, umbrellas have wide space that can be imprinted with your brand logo and name. They are one of the most powerful promotional products that can be given as corporate gifts and also have a universal appeal. They can also tourist spots, golf clubs, and crowded streets for effective brand name promotion.
Winning secret#4: Pens - Make Your Mark
From school children to the President, everybody uses pen. When a pen is customized with your brand logo and company name, it becomes a great marketing tool. Being very inexpensive, pens can be distributed to all your customers as a part of your marketing strategy. Promotional pens are available in unique colors and design, making then not only unique, but also attractive.
Winning secret#5: Bags- Hold and Behold
Bags are the most commonly used promotional products. Bags are an essential to carry your belongings safely. They are made from a wide variety of material, and offer more space to imprint and promote your brand image. They are very economical, and are distributed free of cost as a part of brand name promotion.
7/1/09
6/25/09
6/22/09
Organizing Your Account - Ad Group Themes
- Organizing your account into tightly knit ad groups around a specific theme can increase relevance and account quality. When ad text is directly related to keywords, customers identify better with the ad because it so closely matched their search query
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