10 Ways To Increase Your Adwords Quality Score

1) Split Keywords into Smaller more targeted Ad Groups
2) Create relevant ad copy for each groupNote the upper case on each word and use of the

• Note the upper case on each word
• use of keyword in the title
• ad copy
• display URL

3) Optimize Creatives.
4) Experiment With Matching Options
added exact match and phrase match keywords to each ad group and chose which of the three had a better QS and lower minimum CPC and deleted the other two matching options. In the majority of cases, exact match won.

5) Link Building And SEO
We ran a manual deep link building campaign using the highest performing keywords (Volume AND Conversion Rate). Not only does this help Quality Score but also helps with the organic SEO campaign in the coming months. We submitted a Google sitemap, made the site semantically coded and corrected some navigational issues.

6) Implement Keywords
For each page we implemented most of the keywords into the copy.

7) Split Test Landing Page
We set up a multi variant test to split test the landing pages and test conversion rates. Google Analytics has an excellent write up on the major elements that can effect conversions. We cannot stress the importance of multi variant testing enough. Testing and optimizing conversion rates on landing pages is too big a subject to go into in this post. It should be noted that we also used heat maps to test the landing pages.

9) Essential Site Pages

Although the site had a privacy policy, it was not linked in the navigation (Header OR Footer). We added the privacy policy as well as creating and adding an informative “about us” page, a “terms and conditions” page, a newsletter page and a new contact us page.

10) Make Sure Google Thinks You’re Relevant
We used the Site-Related Keywords tool to make sure that Google thought the landing page was related to the keywords we are targeting. After a little “fleshing out”, Google saw each landing page as VERY related to the keywords we were using.